americans all around the world, when people get a little harsh on what happened to the american economy, what happened to american manufacturing, everyone says, well, you know, we have apple, it used to be, well, we have ford motor. and we still do, thankfully. i think there's two companies where we take their brand name and we go there. and one is sony and the trajectory of sony over the years. and that's an interesting exchange. and the other is samsung and i go right at him with the full weight and power of this new samsung ad campaign by bobby fairly, the hollywood director behind "dumb and dumber" and "something about mary." you've seen it, it is blistering, very sarcastic and very satirical. he talks about the rivalry and pressure between the two. >> and very concerned, mr. cook, always about copycatting by companies like samdung with whom they've had a longstanding patent infringement battle. what did he say, if anything, about apple tv, the next device that many people think they're about to bring out? >> tyler, he laid out the entire plan and showed me all the mock-ups and i'd